Software Pricing Fundamentals

The Software Pricing Fundamentals course provides product management professionals with the fundamental knowledge and skills to conduct Customer Benefit Analysis, assess Customer ROI, and generate compelling Pricing and Packaging options for your solutions and services.


The Software Pricing Fundamentals course consists of multiple working sessions with Certified Profit StreamTM Trainers and includes interactive sessions and collaborative exercises. Software Pricing Fundamentals covers the key elements of the Profit Stream Canvas necessary to achieve sustainable profitability for your solution portfolio.

As part of the course (approximately 16 hours total), you will acquire:

  • Basic proficiency with the Profit Stream Canvas and how to apply it in your context
  • Practical experience performing Customer Benefit Analysis to identify tangible and intangible Solution benefits
  • The steps for creating a Customer ROI Model based on the Customer Total Cost of Ownership (TCO)
  • The ability to model your Solution ROI as part of an effective economic framework for decision-making
  • In-depth knowledge of how to create, evaluate, and evolve your Pricing Strategy, Structure, Specifics, and Policies to achieve optimal and sustainable profitability
  • Expertise in how to set up and rev your Profit Engines
  • An understanding of how to adopt a continuous approach to sustainable pricing and build a comprehensive Solution Roadmap to align action to your goals

In addition, upon completion of the course you will receive the following certification:

You will also receive:

  • A complimentary copy of the Amazon Bestseller Software Profit Streams™ (a $75 value!)
  • One-year membership for Horizon, the official Solution Profitability Management Platform that includes the Horizon AI Assistant and a community of Profit StreamTM professionals and experts (a $250 value!)
  • Access to the Profit Stream Canvas and helpful Profit Stream assets in the Miroverse

Next Steps

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